455. 2026 Content Ideas for Coaches Who Want to Sign More Clients

If you’re still treating content like a chore—or something you have to do instead of something that actually brings in clients—it’s time for a shift.

 

In this episode of The Divorce Revolution Podcast, I’m talking about what content really needs to look like in 2026 if you want it to do more than just get likes. We’re moving past posting just to post and focusing on content that builds connection, trust, and actual conversations that turn into clients.

 

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Content to Clients: https://ambershaw.samcart.com/products/ctc-day1

 

What I Discuss:

• 02:13 Shifting from coaching skills to business strategy
• 02:27 Why content matters more than ever in 2026
• 04:31 How to leverage AI to support your content without losing authenticity or sounding like everyone else
• 06:12 What makes people feel seen, understood, and willing to engage with you
• 08:30 A breakdown of what to post if your goal is clients
• 17:02 How to invite people into conversations and offers without being awkward or salesy

 

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com