About Me

Hi, I’m Amber –

I help coaches book out their roster every single month using the pre-sell: the system that turns content, DMs, and conversations into clients who are already sold by the time you get on a call with them.

But the short version doesn't really tell you how I got here. So let me back up.

My story starts at a yoga retreat in 2019.

I was in the middle of a painful divorce, burnt out from corporate sales, exhausted as a mom of two, and seriously questioning what was next for me.

By the end of that retreat, I'd made a decision: I was going to take radical ownership of my life and build something of my own. Six months later, I launched my first coaching business in the health and wellness space.

I had zero audience. Zero niche. Zero clue how to use social media for business. And I constantly questioned whether I was even qualified to help anyone. But I was determined to figure it out. I hired a mentor, did the work, and within my first year I'd scaled to six figures.

I was running my coaching business full-time. I was financially independent. I was building my own damn safety net for me and my kids. And it changed everything.

Five years later, I felt the pull to go deeper. Coaching women through physical transformation was rewarding, but the real magic I kept seeing wasn't about losing the weight or hitting the goal. It was watching women reclaim their confidence, find their voice, and start making real money on their own. That was the work that actually lit me up.

So I pivoted. I took everything I'd learned scaling my first business plus 18 years in B2B sales and built a second six-figure company, this time focused on helping other coaches do the same.

And along the way, I figured out the thing that became the entire foundation of what I now teach:

The sale isn't where the magic happens. Everything before it is.

Most coaches think sales is something that happens on a Zoom call. It's not. Sales starts in your messaging. It starts in your content. It starts in your DMs and your stories and your conversations. By the time you ever get someone on a call, the sale should already be done.

That's what I now call the pre-sell. And it's the entire reason my podcast The Divorce Revolution exists, the entire reason my signature program ReNewU exists, and the entire reason I get to help coaches like you finally turn the work you're already doing into a business that actually pays you.

Today, I help coaches sign clients on repeat without ads, launches, or cringe sales tactics.

If you're a coach who's tired of posting and getting crickets. If you've taken the courses and certifications and still can't crack the code. If you're sick of feeling salesy in the DMs and watching weeks go by with no real movement.

You're in the right place.

I've been where you are. I know what it's like to be the only one who actually believes this will work and not know how to make it real. I built two businesses on the back of figuring that out, and now my whole job is to help you skip the years of guessing and get to the booked-out roster faster.

If that sounds like the right fit, let's talk.