457. The Difference Between Helpful Content and Client-Attracting Content

What if being “helpful” is actually the reason no one is hiring you?

In this episode of The Divorce Revolution Podcast, I’m breaking down the real difference between content that’s just nice and educational and content that actually leads to paid coaching clients.

If you’ve been posting consistently, sharing tips, getting a few likes and saves—but still not getting inquiries—this conversation is going to hit home. I walk you through why “helpful” content alone can quietly stall your growth, especially if you’re leaning on generic advice that sounds good but doesn’t actually move someone into decision mode.

Resources Mentioned:

• Episode 455. 2026 Content Ideas for Coaches Who Want to Sign More Clients: https://podcasts.apple.com/us/podcast/455-2026-content-ideas-for-coaches-who-want-to-sign/id1577282350?i=1000748883672
• Episode 456. How Much Content Should I Prepare Ahead of Time? (A Sustainable Approach for Single Moms): https://podcasts.apple.com/us/podcast/456-how-much-content-should-i-prepare-ahead-of-time/id1577282350?i=1000749406056
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:12 Why your “helpful” content isn’t getting you clients
• 03:15 The safe content trap that’s keeping you invisible
• 05:16 What actually makes someone think, “I need to hire her as my coach.”
• 06:04 Why “overwhelmed” is too basic (and what to say instead)
• 07:14 The hidden cost your audience doesn’t want to admit
• 09:49 How to make coaching feel like the obvious next move
• 11:14 Real before-and-after messaging examples 
• 15:06 The simple shift you can make this week to upgrade your content

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com