473. How to Create Messaging That Makes People Think “This Is Me”… And Want to Work With You

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Have you ever read a post and thought…“Wait, is this talking about me?”

In this episode of The Divorce Revolution Podcast, I’m breaking down what it actually takes to create messaging that makes your ideal client feel seen, understood, and ready to work with you—because they genuinely feel like you get them.

If you’ve been posting consistently but not getting traction—or you feel like your content just isn’t landing the way it should—this episode is going to show you exactly where to start.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:14 What messaging actually means (and why it feels so hard)
• 03:56 Why most coaches miss the mark with their messaging
• 05:30 A real example of messaging that sounds good but doesn’t convert
• 07:19 Why you need to lead with the real, front-facing problem
• 09:40 Why hyper-specific messaging always wins over generic content
• 10:18 A weight loss coaching example that will shift how you think about messaging
• 13:02 The truth about “saturation” and why you’re not actually blending in
• 15:53 How niching down makes your messaging more powerful (not limiting)
• 17:27 The difference between relatable vs relevant content

Find more from Amber Shaw:

Instagram: @msambershaw
Website: ambershaw.com