476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters)

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Your freebie might be getting downloads but is it attracting actual buyers?

In this episode of The Divorce Revolution Podcast, I’m continuing the freebie series and breaking down how to create a freebie that brings in the right people—not just people who love collecting free stuff.

Because a lot of coaches create freebies backwards.

They start by asking things like:

“What should I give?”

“What would be valuable?”

“What should I include?”

But that’s not the right starting point.

The real question is:

“What hyper-specific problem is my ideal client desperately trying to solve right now?”

In this episode, I walk you through the difference between freebies that attract serious buyers versus freebies that attract people who just want more information. We talk about why specificity matters so much, how to create a compelling promise, and why the goal of a freebie is not to teach everything—it’s to solve one urgent problem and create a quick win.

If you’ve been thinking about creating a freebie, or you already have one that’s attracting the wrong people (or not converting at all), this episode is going to help you completely rethink how you approach it.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don’t Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
• Download the FREE 3-Post DM Magnet: https://products.ambershaw.com/3-post-dm
• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

What I Discuss:

• 01:41 A quick recap of the freebie series so far
• 02:03 Why strong freebies start with a micro problem
• 04:11 How coaches accidentally attract “freebie seekers”
• 05:28 The four traits every strong freebie needs
• 08:12 Why your freebie should feel like a natural next step
• 08:38 How to create a compelling promise for your freebie
• 10:40 Examples of weak vs strong freebie promises
• 13:01 Why specificity is the secret to conversions
• 14:14 Your action step: the one sentence test
• 15:12 A preview of next week’s episode and what’s coming next

Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com