482. When Helping People Is Actually Bad for Business

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Ever walk away from a DM conversation thinking, “I just gave away an entire coaching session and they still didn’t become a client?”

In this episode of The Divorce Revolution Podcast, I’m giving you a little tough love because the way most coaches are handling their DMs is quietly costing them clients—and they don’t even realize it.

I see this all the time. A coach gets a message from someone who’s struggling, and because she’s genuinely caring and wants to help, she immediately jumps into coaching mode. She gives advice, offers strategies, sends voice notes, and pours her heart into helping. But then nothing happens. No sales call, no client, and the coach is left wondering why being more helpful isn’t leading to more business.

If you’ve been giving tons of value in the DMs, feeling drained, or hearing a lot of “thank you” but not getting clients, then this episode is for you.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
• Listen to Episode 479. Do You Know Where Your Next Client Is Coming From?: https://podcasts.apple.com/us/podcast/479-do-you-know-where-your-next-client-is-coming-from/id1577282350?i=1000770733158

What I Discuss:

• 01:28 Why DMs are one of the most important pieces of predictable revenue
• 04:41 The overcoaching trap that’s quietly costing coaches clients
• 06:26 A real-life weight loss coaching example that explains exactly why this happens
• 09:25 The deeper reasons coaches overcoach in the DMs
• 12:19 The real purpose of your DMs—and why it’s not coaching
• 12:53 What to do instead if you want conversations to lead somewhere
• 15:15 How to confidently invite someone onto a discovery call
• 15:49 Why the goal is to stop solving and start qualifying

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com