501. What Coaches Get Wrong About Selling During The Holidays

LISTEN & SUBSCRIBE

Think nobody’s buying coaching during the holidays? Think again.

Every year, November rolls around, and I hear coaches saying the same thing: “Nobody’s buying right now. I’ll just pick things back up in January.”

But here’s what I want you to understand. Just because someone isn’t ready to buy today doesn’t mean she’s stopped thinking about the problem you help her solve. And it definitely doesn’t mean she’s stopped paying attention to you.

In this episode of The Art of Pre-Selling, I’m talking about why November and December are NOT the months to disappear from your business, especially if you want to start 2027 signing clients. We’re getting into why your messaging needs to shift with the season, what your potential clients are actually doing before they make a buying decision, and how to use these next two months to build trust and create demand for your coaching.

And if you’ve been posting consistently but still aren’t getting inquiries or sales calls? We’re talking about that, too. Because posting more, switching platforms, or waiting until January isn’t going to magically fix messaging that isn’t connecting with the right women.

If you’ve been telling yourself you’ll get serious about signing clients again in January, then this episode is for you.

What I Discuss:

• 00:44 Why the idea that nobody buys during November and December isn’t the whole story
• 03:26 How to adjust your content to speak to what your ideal client is experiencing right now, instead of using the same messaging all year long
• 05:10 Why women may be watching, learning, and deciding who they want to work with months before they’re ready to invest
• 08:44 What to look at when you’re posting three to five times a week but still aren’t getting inquiries, conversations, or paying clients
• 13:40 Why November and December are the perfect time to strengthen your messaging, build visibility, bring in new leads, and get your pre-selling ecosystem working

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com