425. From Lurker to Buyer: What Every Coach Should Know About Client Behavior

Ever wonder why someone watches your Stories every day, likes your posts, maybe even replies to a few but still hasn’t signed up to work with you?

 

In this episode of The Divorce Revolution Podcast, I’m walking you through the exact journey your ideal client is on—from the moment she first discovers you to when she finally decides to say yes. I break down the three key stages of the buyer’s journey (Awareness, Consideration, Decision), how to tell which stage your audience is in, and how to use that insight to create content that actually moves people forward.

 

If you’ve been feeling invisible or stuck wondering why no one’s buying, then this episode is for you.

 

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

 

What I Discuss:

• 00:20 Why understanding your client’s buying journey matters more than ever
• 02:18 Stage 1: Awareness — the point where your client starts realizing there’s a problem
• 04:03 Stage 2: Consideration — the stage where they’re exploring options (but still hesitant)
• 06:34 Stage 3: Decision — what content helps them say YES
• 11:31 How to apply this journey to your messaging and content strategy
• 13:05 A reminder that knowing where your client is helps YOU sell with more ease

 

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com