477. Why Your Freebie Isn’t Converting (And What to Fix First)

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If your freebie isn’t turning into clients, the problem is probably not what you think.

In this episode of The Divorce Revolution Podcast, I’m breaking down why so many coaches assume they need to create a brand new freebie…when the real issue is usually somewhere else in the process.

Because I see this happen all the time.

A coach creates a freebie, promotes it for a little while, doesn’t immediately get traction  and then decides the answer is to create another one. And then another one. Until suddenly they have 10 freebies and still no consistent leads or clients.

But the truth is, your freebie doesn’t exist in isolation.

There’s an entire process that has to work around it—from people seeing it, understanding it, wanting it, downloading it, consuming it, and then actually taking the next step with you.

And if one part of that process breaks down, the whole thing feels like it’s “not converting.”

In this episode, I walk you through the full freebie funnel, the five biggest areas where things usually go wrong, and how to actually diagnose the problem before you throw your current freebie away and start over.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don’t Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Episode 476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters): https://podcasts.apple.com/us/podcast/476-how-to-create-a-freebie-that-actually-attracts/id1577282350?i=1000767347976
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:55 Why most freebies fail to convert
• 02:56 The full freebie funnel (and where it can break down)
• 04:13 Fix #1: Making sure people are actually seeing your freebie
• 05:42 Fix #2: Strengthening your promise and positioning
• 06:28 Fix #3: Creating a smooth and clear delivery process
• 07:37 Fix #4: Making your freebie actionable and transformation-focused
• 08:31 Fix #5: The follow-up piece most coaches are missing
• 10:08 How to diagnose the real issue using metrics and behavior
• 12:45 Your action step before creating another freebie

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com