492. The $40K Month That Almost Ruined My Business

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One great month can prove something is possible. It does NOT prove you’ve built something you can repeat.

In this episode of The Divorce Revolution Podcast, I’m sharing a story I’ve never told on the podcast before, and if I’m being real, it’s one I haven’t always felt comfortable talking about.

Back in 2023, my health and wellness business was doing really well. I’d built it to multiple six figures, I was making consistent revenue, and then I hit my first $40K month. I thought I had finally reached the point where I was ready to scale.

So I went all in. I hired an ad agency, started spending thousands on ads, and assumed I could take what was working and simply make it bigger.

Except I couldn’t.

Within months, launches were flopping, the debt was climbing, and eventually I found myself $100K in the hole wondering if I had completely screwed up the business I’d spent years building.

Today, I’m walking you through what happened next, why I had to strip everything back to the basics, and how returning to the pre-selling strategies that had actually built my business changed the way I think about growth and scaling today.

If you’ve had some wins in your coaching business but still couldn’t confidently tell me how to repeat them, then this episode is for you.

Resources Mentioned:

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What I Discuss:

• 02:54 Going back to 2023 and the business I had built at the time
• 03:47 The $40K month that made me think I was ready to scale
• 05:19 Why I hired an ad agency and started putting serious money behind growth
• 07:37 What I learned the hard way about ads, cold audiences, and scaling
• 09:27 The mistake I made when I scaled based on a feeling instead of data
• 12:28 How I went from my best month to $100K in debt
• 14:10 Why I stopped throwing more tactics at the problem and went back to basics
• 15:25 The pre-selling ecosystem that had actually been driving my business
• 17:11 How everything I learned in 2023 eventually led me to pivot into business coaching
• 18:27 How to figure out where your clients are really coming from and what’s actually repeatable
• 20:20 Why you should never scale the win, but the process that created it

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com