493. How to Fill 50% of Your Launch Before It Even Opens

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What if you walked into your next launch with people already ready to buy?

In this episode of The Divorce Revolution Podcast, I’m breaking down one of the biggest mistakes I see coaches make when they launch: waiting until the doors open to start selling.

You can spend weeks building the offer, writing the emails, creating the sales page, making the graphics, and getting every little detail ready. But if launch day comes and that’s when you start thinking about how you’re going to get people to buy, you’re starting way too late.

Your sales process should begin long before the cart opens.

I’m walking you through the pre-selling runway I use to build demand before a promotion, from warming up the specific problem your offer solves to identifying the people who are already raising their hands and getting into real conversations with them.

If you’re used to opening the doors and then scrambling to figure out how to fill your offer, this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:31 Why your pre-selling should start long before you open the doors
• 04:26 The four things you need to lock in before building your launch runway
• 05:33 How to warm up the problem before you ever promote the offer
• 08:18 Why “micro problems” make your ideal client feel like you’re inside her head
• 14:50 How to tease what’s coming and start building demand
• 17:24 Filling the room and giving your audience one clear next step
• 20:44 Why I personally send voice notes and get into DMs with people who raise their hands
• 23:33 Giving your warmest leads early access before the public launch
• 26:41 Why the actual launch gets easier when you’ve done the pre-selling work first
• 29:00 The question I want you asking before your next launch

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com