497. How to Create Bonuses That Actually Help Sell Your Coaching Offer

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Is your bonus actually making your offer more compelling, or are you just giving your clients more stuff to do?

In this episode of The Divorce Revolution Podcast, I’m talking about something I got wrong for a LONG time: bonuses.

I used to think a great bonus meant giving people more. Another course. Another training. Another call. More resources. More value, right? Not necessarily. Because your buyer probably isn’t sitting there thinking, “You know what would make me buy this? Another 50-page workbook.” In fact, piling more into your offer can actually create MORE hesitation, especially when she’s already wondering whether she has enough time to do the actual program.

So instead of asking, “What else can I give them?” I’m showing you how to think about your bonuses like a marketer.

Resources Mentioned:

• Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it.
• Episode 495. The Smarter Way to Choose Your Black Friday Offer
• Episode 496. 3 Ways to Run a Black Friday Sale in 2026

What I Discuss:

• 02:12 Why adding more bonuses can actually make your offer harder to say yes to
• 04:03 Why your best bonus idea could be hiding inside your buyer’s objections
• 06:57 What your current clients keep getting stuck on and what that can tell you
• 10:25 Why you don’t need a bonus for every reason someone might say no
• 13:13 How to keep your bonus from becoming an entirely separate program
• 16:30 Why you still have to sell the bonus, not just tell people what they’re getting
• 18:10 The simple bonus audit I want you to run before creating anything
• 19:11 What I want you asking instead of “What else can I throw in?”

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com