The Art of Pre-Selling

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.

That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and your conversations into clients who are already sold before they ever get on a call with you.

Every week you'll get real tools you can use that same day for your messaging, your content, your DM conversations, and your sales calls. Nothing cookie cutter, and nothing that's gonna make you feel gross and salesy.

Follow the show, and let's get you clients on repeat.

411. 3 Things You Need To Do Right Now To Fill Your Client Roster By The End Of The Year

410. Non-Monogamy, Erotic Glory & Reclaiming Your Sexuality with Andre Lazarus

409. The 3 Content Mistakes That Are Delaying Your Coaching Business

408. The Male Perspective on Divorce: Authenticity, Healing & Healthy Masculinity with Josh Tomeoni

407. Why Your Posts Aren’t Turning Into Clients (And What to Do Instead)

406. How to Shift from Scarcity to Spiritual Wealth with Elizabeth Ralph

405. What to Say When You Hear “I’m Not Ready” or “I Can’t Afford It” (Sales Calls Objection Tips)

404. How Technology is Changing Divorce for Good with Heather MacKenzie

403. The 6-Step Sales Call Framework That Turned My Close Rate from 50% to 80%

402. How to Divorce Smarter: Legal & Financial Truths Every Woman Needs to Know with Emily S. Pollock

401. How I Made $20K From One Instagram Story Slide

400. How High-Functioning Women Often Self-Abandon in Relationships with Megan Sherer

399. How to Sell in the DMs Without Feeling Salesy or Awkward

398. How Divorce Affects Your Credit: Essentials Every Woman Should Know with Jessica Perrone

397. Stop Getting Ghosted on Sales Calls: How to Pre-Qualify Leads Like a Pro

396. What One Drink Really Does to Your Sleep, Energy & Mental Clarity with Silvia Subirana

395. How to Feel Confident Charging for Coaching (Even If You Think You Don’t Know Enough)

394. Investing After Divorce: Where to Start Even If You Feel Intimidated with Lauri Kibby

393. How to Get Your First Coaching Client (Even Without a Big Following)

392. Still Triggered Years Later? A Rabbi’s Guide to Grief, Grace & Starting Over with Judy Greenfeld

391. How to Launch Your Coaching Business in 30 Days

390. Good Parenting or Just Ego? Redefining Co-Parenting After Divorce with Michelle Dempsey-Multack

389. My Exact Content Creation Workflow (That Saves Me Hours Every Week)

388. Dating After Divorce? Here’s Why It Feels So Confusing (and What to Do About It) with Nick Brancato

387. The Step-by-Step Process to Choose Your Niche with Confidence

386. The Hidden Codependency Keeping You Tied to Your Ex-Husband with Sherry Gaba

385. Why Your Instagram Isn’t Bringing in Clients (And What to Do About It)

384. Simple Money Moves Every Divorced Woman Should Make Right Now with Meaghan Keeven

383. The Real Reason You’re Not Growing on Instagram Yet

382. Is Your Nervous System Still in Survival Mode? Understanding Post-Divorce Trauma with Keith Kurlander

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