The Art of Pre-Selling

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.

That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and your conversations into clients who are already sold before they ever get on a call with you.

Every week you'll get real tools you can use that same day for your messaging, your content, your DM conversations, and your sales calls. Nothing cookie cutter, and nothing that's gonna make you feel gross and salesy.

Follow the show, and let's get you clients on repeat.

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440. Let’s Plan Your Q1 Like a Confident Coach

439. How to Ask Powerful Coaching Questions That Lead to Real Client Transformations (Even If You Feel Inexperienced)

438. Why Coaches Should Not Just Give Advice

437. The 4-Step Reset I Use to Declutter My Tech, Offers, Boundaries & Brain

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435. How to Handle Breakdowns in a Coaching Session (And Turn Them Into Breakthroughs)

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432. The Estate Planning Mistakes Divorced Moms Don’t Know They’re Making with Lauren Klein

431. How to Build Proof You’re Ready to Coach (Even Before You’re Certified)

430. What Happens When the Divorce Lawyer Becomes the Client with Stacy D. Phillips

429. How to Coach Without Feeling Like a Fraud

428. Avoid Getting Screwed (Again): What Every Divorced Woman Needs to Know Before Remarrying with Holly J. Moore

427. 3 Tips to Simplify Your Coaching Niche

426. Don’t Open the Dating App Until You Hear This: Dating After Divorce with Erica McKay

425. From Lurker to Buyer: What Every Coach Should Know About Client Behavior

424. “How Does She Do It All?” Juggling Work, Motherhood, and Divorce Gracefully with Sarah Armstrong

423. The Easiest Way to Land Clients (That Most New Coaches Ignore)

422. Why Divorce Recovery Takes Longer Than You Think with Leah Mazur

421. The 3 Types of Posts Every Coach Needs to Start Getting Clients

420. Can You Really Change Your Attachment Style? Dr. Judy Ho Says Yes

419. How to Turn “I Love Your Content” Into “How Can I Work With You?”

418. You Built a Beautiful Life But Is It Still Yours? with Kute Blackson

417. Is Your Coaching Offer Too Complicated? Here’s How to Simplify It

416. How to Stay Connected When Your Tween Shuts You Out with Bridget KerMorris

415. Why Every Coach Needs a Signature Framework (and How to Start Thinking About Yours)

414. Your Post-Divorce Financial Comeback Plan with Jennifer Lee

413. How to Choose the Right Coaching Program (to Avoid Wasting Time and Money)

412. Why Talk Therapy Isn’t Enough After Divorce with Dawn Wiggins

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